Max Day: 9092-AS Media

This is my audience profile for my film opening Titan's Hammer.

My actual audience will be a niche audience.

The films subject and genre will no doubt turn some people away
Unless the film went on to be a large success in which case it may gain a lot more credibility. This happened to the The Inbetweener's movie which became an unexpected box office success, despite being targeted at teenagers;
It reached a mainstream audience and may well be followed by another series, according to the writers that we heard at a BFI study day.

The core audience will be the heavy metal community

I am positive I could count on this group to see the film is the members of the heavy metal community.
They would be immediately drawn to the film as it centers around a heavy metal band.
They are even more likely to be attracted to the music that the film would feature which would consist of heavy metal riffs and short songs that would be written for the film.

Musicians are the second group of people who would see the film.

Whether or not they like the style of music, there are few music films being made currently and a musician is very likely to want to see a film that is music oriented.
Recent examples have included Nowhere boy about John Lennon and Walk the Line about Johnny Cash.
However there have been a number of films about bands in the past such as The Blues Brothers.
A small number of people who are not music lovers may be attracted to the more comedic side to the film.

The smallest audience sector would be the comedy lovers.

There have been few music based comedies.
Well known ones include This is Spinal Tap and Tenacious D and the Pick of Destiny.
These include many elements that are similar to ours, such as specially comissioned music, comedy based on rock culture and the stereotypes of rock stars.
and the comedy fans who have seen these films are the most likely to want to see my film.

Finally I included some large manufacturers of music equipment, Gibson and Marshall.

While these two are not technically an actual audience group, they can help draw new groups in and even create some. This is called product placement.
Product placement has a large role in films because they are many situations in which companies can pay for actors to drive certain cars, drink certain drinks, eat in certain places, wear certain clothes etc.
In a film that focuses on a band there will be conversations about music equipment, shots of equipment and the usage of equipment so there is huge potential for product placement, which is where companies like Gibson and Marshall come in.
If large companies like this are used in the film it creates new business for them as well as possibly attracting people who use the equipment.

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